brand experience design: Bottling a Brand's Identity: A Case Study
Spirits and fashion have a lot in common.
According to Stephen Rust, president of the Catalyst Division of Diageo North America, both industries essentially focus on the same things in brand building and positioning. That focus is on style and substance, or, put another way, authenticity…
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jjmillar reblogged this from brandexperiencedesign
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mrbillny reblogged this from brandexperiencedesign and added:
Agreed.
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brandexperiencedesign posted this
