Bravo Lacoste! This is an extremely impressive ad campaign about the future of the polo. Not only does it say a lot about Lacoste and their goals but also the current competitive level needed to thrive in branding and advertising:
- Lacoste has really grasped this fluctuating environment with changes in technology and personalization and is saying they want to be a brand that leads in the future of clothing
- Its becoming more and more difficult to get people’s attention through advertising because we are constantly bombarded with ads. This means you must be CREATIVE!
Best ads of 2012: McDonald’s - Billy
Have your kid’s birthday party at McDonald’s.
Make your kids birthday our problem - McDonalds
Tom Hanks letter to Playtone
Lincoln just can’t catch a break
Behind the Brand
Forbes interviews Alfred Dunhill’s CMO Jason Beckley and he explains the steps he’s taking to maintain brand strength in a changing world. Along with the challenges of marketing a men-only brand.
