Bravo Lacoste! This is an extremely impressive ad campaign about the future of the polo. Not only does it say a lot about Lacoste and their goals but also the current competitive level needed to thrive in branding and advertising:
- Lacoste has really grasped this fluctuating environment with changes in technology and personalization and is saying they want to be a brand that leads in the future of clothing
- Its becoming more and more difficult to get people’s attention through advertising because we are constantly bombarded with ads. This means you must be CREATIVE!
Best of 2012: Bad water kills more children than war. Unicef
UNICEF - bad water kills
Drink /Drunk glass
Lincoln just can’t catch a break
Behind the Brand
Forbes interviews Alfred Dunhill’s CMO Jason Beckley and he explains the steps he’s taking to maintain brand strength in a changing world. Along with the challenges of marketing a men-only brand.