Rebranding Canada
“In our redesign, we began with an assertion that Americans simply don’t understand Canada. Our view is that Canada doesn’t need a redesign; rather, Americans need to be educated.”
As an American the above quote offends me…even if it is true. But how very Canadian of them with their ‘it’s not us, it’s them” mentality.
I’m throwing bricks wrapped in maple leaves in a glass house decked out with American flags…I know.
Check it out for yourself.
Food Network logo given a face lift
Food is one of those words that after looking at it long enough…it doesn’t look like it should be a real work…it just looks strange.
Either way, not a drastic change here.
http://brandingsource.blogspot.co.uk/2013/01/new-logo-food-network.html
Tesco selling horse burgers?
Tesco apologising in all the major newspapers for the FSAI finding horse meat in their burgers. Ouch.
Morrisons capitalising on the opportunity to promote their 100% beef burgers.
Real Actors Read Yelp Reviews - Episode 2
After reading an article in WIRED magazine about Yelp’s CEO and cofounder Jeremy Stoppelman I had to check out this line of youtube videos based on Yelp reviews.
PepsiCo offers a refreshing interactive vending solution
A brand becomes stronger when you narrow it’s focus #branding
To celebrate Australia Day, McDonald’s is rebranding selected restaurants across the country Macca’s, a common Australian nickname for the fast-food franchise. Surveys show that 50% of Aussies use the nickname and although the signs will revert back to traditional McDonald’s branding in…
Selfridges&co. ‘No Noise’ de-branded products
(via selfridges&co. ‘no noise’ de-branded products)
