Who wants to carry around their wallet, keys, phone AND a camera…no one…you use your phone and leave the camera at home. Consumers are no longer investing in compact cameras but are instead relying on the not-as-good but good enough cameras on their smart phones for everyday photographic needs. As high end cameras become less expensive and available to the masses the demand for compact cameras dwindles. As this market shrinks companies like Sony and Nikon scramble to find a new corner of the market to call their own. Not satisfied with relying on high end camera sales for their main revenue stream Sony has found a way to innovate and lead in a segment where phone companies are sure to dominate. There can no longer be companies that solely produce phones or solely produce cameras. The two are now one and the same for 80% of consumers. I can’t wait to see where these industries take us over the next 10 years and which companies survive.
This past May, chef Dominique Ansel debuted the Cronut—a half doughnut, half croissant. Immediately, weird shit started happening. Hoping to get one before they sold out, people lined up at 6 a.m. A Cronut black market arose on Craigslist, forcing Ansel to institute a two- Cronuts-per-customer limit. His pastry hybrid has left a wake of knockoffs and a lot of chefs muttering, “Why didn’t I think of that?” It all sounds ludicrous, until you get a bite of the airy, buttery layers injected with silky cream, all of it sheathed in a sugary, crackling shell. Then you get in line.